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In any professional environment, it’s important to be recognised. Whether you’re meeting new clients, distinguishing roles of colleagues, or establishing levels of security, branded lanyards are essential. Ultimately, they exist to make your life simpler and safer. With many people donning standard, uniform lanyards, adding a personalised twist to yours could make a surprising impact. Lanyards are there as a promotional tool. Therefore, they need to not only be visible, but act as a recognisable reflection of your identity, title, and brand.
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Lanyards are designed to be on show at all times, so customising them should be seen as a crucial step. Adding your own flair, built around your business’ logo or theme, will bring welcome awareness in a number of different scenarios. In a competitive world, taking the initiative to stand out from the rest is a smart move. For example, if you work in sales, increasing brand visibility through custom lanyards will encourage new sales and better profits.
With many companies moving further into the digital sphere, there are still traditional tactics that remain – and for good reason. Lanyards are an example of this. While it may not be obvious at the time, as they are close to eye-level, an effective lanyard is hard to ignore and will leave a lasting impression.
Due to their versatility and diverse range of uses, choosing the right lanyard is vital. That’s why personalised and custom lanyards should be the first option for anyone looking to make the most of them. Why, exactly? Let’s look at some examples as to why personalised lanyards are beneficial for the organisation and the individual.
When speaking with someone wearing a lanyard, it’s difficult to avoid shooting a glimpse at the accessory around their neck. This is particularly true if it’s unique. If you’re out and about, you’re bound to interact with many people, either actively or passively. As a result, this exposure is effective in more ways than you might think.
Custom lanyards are affordable to produce, add another level of professionalism to brands, and are particularly cost-effective when buying in bulk. They also do more than just hold ID badges. Lanyards can hold a variety of items, from USB sticks to mobile phones, and they are also used to identify levels of security.
Today, lanyards have been made to be as convenient as possible. No more scouring through pockets or bags to find an ID badge. They are there and ready to be presented or swiped over access points. Lengths can be adjusted, and important items can be attached – meaning no more lost keys! Modern lanyards are also made from stronger stuff, as they’re resistant to water or staining, saving you from replacing them again and again.
Personalised lanyards will give you ownership over the representation of your brand, organisation, or job title. Make sure that you’re presented in the best way possible, with a touch of customisation that allows you to stand out.
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