A survey was commissioned by the BPMA and individual interviews were carried out by an independent research agency in December 2012. Sectors represented in the survey included finance and IT, retail, services, insurance, charity and education. 52 per cent of respondents were aged 30-49.
Top Promotional Products
| Other Top Promotional Products | % |
| Confectionery | 17.2 |
| T / Golf Shirt | 16.5 |
| Diary/notebook | 16.1 |
| Pen | 15.3 |
| Wallet | 14.5 |
Immediate actions and reactions upon receiving a promotional product.
|
Reaction |
% |
|
| 1. | Like receiving free promotional products that have an advertising message | 46.1% |
| 2. | Would like to get promotional products more often | 50.5% |
| 3. | Generally keep the product if they like it | 61.4% |
| 4. | Generally keep promotional products if they have a use for them | 66.9% |
| 5. | Do not forget the advertiser/product after they have had the promotional product for more than 6 months | 94.1% |
| 6. | Think promotional products are not a waste of money | 97.7% |
Which products are most likely to be kept the longest (at least a year)
- USB’s were the highest with 63 %, followed by Mugs, Umbrellas, Clock/Watch and then Pens.
How many promotional products do people have on their desk/in their office?
Most prevalent promotional products in the office (out of 1000 respondents)
Which advertising media has the best ability to get people to take action?
Which advertising media has the best ability to make a product, brand of service be remembered by being seen most often
